Is Singapore ready for S$3 million Italian hypercars? Apparently, yes
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Is Singapore ready for S$3 one thousand thousand Italian hypercars? Apparently, yes
Afterward a 17-year hiatus, Italian hypercar marque Pagani is back in Singapore nether a new dealership – and they're already sold out for the next iv years, says Eurokars Supersports general manager Chong Kah Wei.
Chong Kah Wei, general director for Eurokars Supersports. (Photo: Alvin Teo)
24 January 2022 06:37AM (Updated: 24 Jan 2022 11:50AM)
Later on a long journey to the west, I make it at the Eurokars Aftersales Centre in Tanjong Penjuru. The receptionist ushers me to the third storey of this 430,000 sq ft, S$70 million facility and I locate a room where a Pagani Huayra Roadster BC is discreetly displayed for our optics only this forenoon.
There, the street-legal hypercar sat gloriously for our private viewing, shipped in from Hong Kong plainly for the purpose of this shoot. It's an consequence of such rarity that I'chiliad one of just vi pairs of eyes viewing this magnificent work of art on her secret Singapore sojourn today.
As i of the most renowned names in the world of hypercars, Pagani has come to represent the pinnacle of automotive engineering always since the Zonda C12 debuted at the Geneva Motor Prove in 1999. And this exclusivity is echoed in the carmaker'south ultra-limited product that hovers around but l units per twelvemonth, and no more than than 130 units per model.
"Their cars are so sought after that every car is spoken for when it comes out of the mill," said Chong Kah Wei, general manager for Eurokars Supersports, a wholly-owned subsidiary of the Eurokars Group, which was, in November 2021, appointed official importer and dealer for Pagani Automobil in Singapore, following a 17-year hiatus from the local market.
A s we stood there admiring the impossibly aerodynamic design of the €2.fifteen 1000000 (Southward$3.29 million) car, the hype surrounding these hypercars grew increasingly credible.
A Pagani is truly a matter of beauty; a marriage of fine art and scientific discipline equally its founder Horacio Pagani intended from the very beginning sketches in its early years. Where an almost obsessive focus on details (even the littlest screws used in the hypercar'due south structure consciously bear the Pagani name) meet the astonishing power of V12 engines developed bespoke for Pagani past Mercedes-AMG in a partnership that has endured from the very beginning.
"[Pagani] cars are and then sought after that every automobile is spoken for when it comes out of the factory." – Chong Kah Wei
'We Take SOLD OUT OUR ALLOCATION'
When hyper luxury meets hyper exclusivity, it e'er commands a premium few can truly fathom. But a few is all that's needed to ability the hypercar business, really.
"Nosotros have sold out our allocation for the next iv years," Chong announced, equally we sat down to conversation.
The initial allocation numbers but 3 units for the new C10 Coupe, which arrived last year, and these take already been reserved by clients eager to be the first in Singapore to finally get their easily on a Pagani.
Slated for a highly anticipated global launch in 2022, the C10 is a make new model intended to succeed the Huayra, for which production volition be retired, joining the rarefied ranks of the legendary Zonda.
And there'south already an order bank and waitlist of more than than 10 potential clients eager to become their hands on the adjacent model thereafter: The C10 Roadster.
All this, even earlier its showroom, a "state-of-the-fine art facility" to exist named Pagani of Singapore Brand Experience Heart, officially opens later this year.
' SINGAPORE IS Now Set up FOR PAGANI '
"The beauty of Pagani," said Chong, "is that it can be registered in Singapore."
Unlike, say, a hypercar endemic by French manufacturer Bugatti, which produces only left-hand drives and therefore can be technically owned, merely never driven on Singapore roads.
And, co-ordinate to Chong, the first three clients who placed an society for the C10 Coupe indicated an intention to register the vehicles to qualify them to be driven, every bit opposed to the collectors' arroyo that'south purely about ownership and storage.
The price differential for the two ownership models is rather exponential, starting at €2.15 million tax-complimentary, and shooting upward to possibly S$12 million once it's registered.
"These customers sympathize why they are paying that kind of money. It's a limited slice of fine art so they want to be the start few to own information technology and testify it off to everyone," said Chong.
"We did our sums and we realised that even after 10 years, they might not lose any coin because even when you deregister the automobile, the automobile itself will [nevertheless] be worth and so much. So to them, it's worth it," he added.
"The beauty of Pagani is that it can exist registered in Singapore." – Chong Kah Wei
Should owners choose not to register, they can have their prized Pagani stored in a bonded warehouse such every bit the 1 in which we are conducting this interview belonging to Eurokars, or they tin pay the custom duties and GST for the authorised correct to display their hypercar in their driveways for all the neighbourhood to admire.
Intriguingly, Chong tells me all the new orders on the books are from the local market place, although the visitor is able to sell to other regions in Asia, which take no Pagani dealerships and representation.
"Singapore is really the lighthouse for every brand in the region. And information technology says a lot if you have more cars on the roads in Singapore, so we wanted to concentrate on the Singapore market," he shared.
While these ultra-high-internet worth clients' identities clearly need to exist kept private and confidential, what Chong can reveal is this: "They have been with us for a very long fourth dimension and accept a very long-continuing relationship with united states. They've already got Porsches, McLarens and Rolls-Royces from us and their dream has always been to own a Pagani so the moment it became available, they've ordered it."
The Singapore market place, Chong believes, is therefore "now ready for Pagani".
"The supercar marketplace has already grown then much and the next step up is always a hypercar. A lot of supercar buyers who have been driving supercars for many years desire something new and even more than limited. They already take Ferrari F8s, for example, in their garages so they want something unlike," he explained.
'BUYING A PIECE OF ART'
Singaporeans are also becoming more than affluent and well-informed.
"In the past, very few people could appreciate the Zonda because to a lot of them, it was like a small brand that non many people knew about whereas Pagani has now grown to a stage where everybody knows that if you go a Pagani, you're buying a piece of art and it is a good investment," Chong elaborated.
Certainly, one could argue that the hypercar business is as much about selling a dream, equally it is about peddling peerless performance cars.
"For hypercars, it's all almost the relationship," said Chong. "It's virtually establishing that bail with clients and information technology's about the whole client journeying from the first solar day to them owning the auto for the adjacent 10, 20, xxx years."
And on this dream journey, every Pagani owner will also have the opportunity to meet its revered founder, Horacio Pagani.
"Mr Pagani knows all the owners around the world and has that personal relationship with them where everybody is like a family. Italians are very friendly people and though he'due south not Italian – he's actually a second-generation Argentinian living in Italian republic – he has that strong culture of family, even within the mill itself," Chong shared.
A family unit of kindred spirits in pursuit of perfection, it appears. Where the express production business organization model is not simply almost strategic marketing.
"It's non that they tin't produce more; they cull not to because they want to make certain that every motorcar that comes out of the factory is perfect. The word is 'perfect', and that'south what Mr Pagani is all about – he's an artist and if the automobile is non perfect, he will never release information technology from the factory."
So the four-yr await for anyone planning to guild a Pagani after reading this might have just stretched to five.
"A lot of supercar buyers who have been driving supercars for many years want something new and even more express." – Chong Kah Wei
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Source: https://cnalifestyle.channelnewsasia.com/people/pagani-huayra-roadster-bc-c10-coupe-hypercar-298951
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